This is the first campaign we’ve developed for the Dutch customs to promote their traveler app. In several tv-commercials, online films, radio-spots, social media posts, banners and on billboards and airport advertising we define the new ‘globe-trotter’.
Years ago a globe-trotter might have been a young man with a beard and a backpack. Nowadays it’s everybody. Grandparents, you’re little sister, holidaymakers, business travelers; everybody is border crossing. To emphasise on this, none of the situations in this campaign are scripted. We’ve documented random people at the airport and used the best material for the campaign.