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Do

2000

do is the brand that depends on what you do. do’s mentality and philosophy can be applied in numerous ways. Sometimes it’s a book, a product or service.

“do create” is massive collaborative project which featured the ideas of a range of great designers. They each worked on the challenge at the heart of the “do brand”: how to make consumer products less passive? The results were unexpected, innovative and challenging. They were collected in book form by KesselsKramer. The project by the New York Times (amongst many others).

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Do a box
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Do sin
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Do shirt
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Do camouflage
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Do TV
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Do 84
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Do a plastic bag
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Do remember
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101 things to do
FAQ
84. Is there life after death? 
FAQ
84. Is there life after death? 

Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.

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