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Stay Home

2002

The 55DSL home strategy appears again in communication using the brand’s sponsored snowboarders, surfers and skateboarders. Each of the extreme sports heroes is featured with a horrendous injury sustained while in the middle of the action (one of whom flew into a moose and was impaled through the head). The message: It’s dangerous out there, stay home.

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FAQ
84. Is there life after death? 
FAQ
84. Is there life after death? 

Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.

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