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Stay Home

2002

The 55DSL home strategy appears again in communication using the brand’s sponsored snowboarders, surfers and skateboarders. Each of the extreme sports heroes is featured with a horrendous injury sustained while in the middle of the action (one of whom flew into a moose and was impaled through the head). The message: It’s dangerous out there, stay home.

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IT'S SUNDAY. AH CLICK IT.

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