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To celebrate the launch of citizenM Shoreditch, we teamed up with Animade to make the ultimate animated A-Z guide to London, as well as an OOH campaign that both mocked and celebrated the local area.

When you’re new to a city it’s good to seek out a bit of insider knowledge and get to grips with what’s what. For anyone new to London, citizenM were here to help.

The interactive keyboard and film includes the most iconic, lovable and annoying things about this great city.

Click on any of the keys at this site and up pops an animated short celebrating and satirizing the people and things that make London – London. Artisan coffee, city bankers hoovering up your cash, dodgy chicken shops, grime nights, nail bars, umbrella rage, world-class museums and X-rated bum tickles are all given a shout out and the collection ends on Zzzzzz – a good night sleep at citizenM.

Like the best of British humour it’s self-depreciative and irreverent and manages to include the favourite topic of British conversation – the weather.

 

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OUTDOOR CAMPAIGN

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Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.

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