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CITIZENM WASHINGTON DC CAPITOL

PROBLEM:

When citizenM set about opening in Washington DC, the city where America meets, it felt only right a hotel as democratic as them look beyond the city lines, after all, DC represents the entire United States. 

Initially we set out to meet and photograph 52 citizens, one from each state, Washington DC and Puerto Rico. But then coronavirus kicked off, limiting travel and large gatherings. So, how could we meet an entire nation with these limitations?

SOLUTION:

We set about reimagining the shoot through instagram. We created an Instagram filter that would allow citizens across America to photograph themselves ‘in front’ of the star backdrop and become part of our exhibition. Our cast went from a select 52 to potentially the entire country. With a casting call led by 3 influential Washingtonians we captured hundreds of portraits. 52, were chosen to represent each state, Washington DC and Puerto Rico to feature in an exhibition across the windows of the hotel and the wider city. 

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Fresh
Iedereen doet wat
Fresh
Iedereen doet wat
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