One of the first international campaigns was a series of television commercials for the American soda pop company, Boylan’s. Located in New Jersey, the small maker of such flavours as Creamy Red, Ginger Ale and No Sugar Here ran these commercials on MTV, MSG and Channel 11 in the greater New York area.
The scratchy, grainy and rough style of the Boylan’s commercials contrast effectively with the over-produced music videos and commercials on MTV and American television. One commercial features a man stomping sugar cubes for No Sugar Here while a very attractive girl spins endlessly on a bartstool in preparation for a Ginger Ale.
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