People tend to believe that the outdoors is only beautiful when the weather is too. This common misconception draws many people to their living rooms as soon as summer ends. Bever, however, knows that the outside is always beautiful: every weather condition has its benefits and beauty for those who are willing to actually go outside to enjoy it. Bever knows. But how do we convince the rest of the Netherlands?
To prove to the whole of the Netherlands that the outside has all year-round beauty, we launch a campaign theme in line with our earlier ‘outside’ campaigns for Bever: ‘Outside it’s always beautiful’.
The campaign delivers two messages: it connects a positive emotion to outside, no matter the weather, and it shows why Bever should be your go-to store for outdoor gear and clothing.
The tvc and social videos therefore show the beauty of the outdoors, as well as the quality of the products. We made both of these aspects focal points, using a superzoom camera that catches both the grandness of the surroundings and the models outdoor clothing.