Bever, Outside is never far away

2018

Question:

How can Bever continue its growth within a larger, more mainstream audience?

Answer:

Demonstrate how the outside is much more accessible than we think.

Bever continues to persuade us to get outside, because it’s beneficial for us all. Some still think you need to climb the Alps or travel to a place with no cellular signal to experience the benefits of the great outdoors. This is a misconception. Outside is never far away. A walk with the dog, a morning jog or a bicycle commute all contribute to lower stress levels and can improve your overall wellbeing. And of course, Bever also has the right gear for these occasions. Simply start by opening your front door.

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