the ultimate reward

2007

The Bavaria beer brand prides itself on a celebration of traditional masculinity (albeit in a rather tongue-in-cheek way) and in its fight against the onslaught of metrosexuality. This large-scale ad showed the power of the man’s man to overcome all that crossed his path, from big mountains to emotions.

More Bavaria

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Bavaria - Men are from bars
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Bavaria Albert West
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Bavaria Paaskrat
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Bavaria Hooghe Bock
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Zo Nederland, nu eerst een Bavaria
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Bavaria Stunt Mail
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Bavaria Smack The Lion
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Bavaria The Ultimate Reward
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Bavaria Claro
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Bavaria Spring Bock
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BAVARIA WAATER

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