eBay,
find what you need

2014

Question:

How to position eBay as a first destination to shop online, in a market where consumers are used to browsing niche retailers?

Answer:

Promote eBay as the place to search directly for the specific product you need.

Story:

Russia is the fastest growing e-commerce market in the world. Most online retailers build market share by dominating specific products like shoes, women’s fashion, electronics or car parts. eBay on the other hand, has a high brand awareness, but isn’t linked to one specific product category.

No online retailer returns more relevant results to detailed search queries.

Sophisticated search options combined with detailed product descriptions supplied by its sellers make eBay the perfect platform to find very specific items across all categories and continents.

The campaign portrays ridiculously specific problems in daily life.

eBay helps to find equally specific items among the billions of products it offers around the world. Within seconds.

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