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375 Results
375 Results
Problem
Dutch digital rights organisation Bits of Freedom does whatever it takes to safeguard our online freedom. In exchange for donations, monthly donors receive a private and untraceable email service. How do we recruit new donors in exchange for a @freedom.nl email account?
Solution
Not unlike John Lennon and Yoko Ono’s bed-ins for world peace, we set up a web-in: a twelve hour live stream ‘protest’. Authors, influencers and industry experts joined the bed and the discussion on Twitter all day.
Creative
The web-in was promoted and explained with copy-based signs and ads calling for ‘more power to the passw*rd’, and making the secret online spies and malware producers ‘eat their own cookies’.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.
