No description

Problem:

How to give identity to an art museum without a collection.

Solution:

Give it a face that changes with the ever-changing exhibitions and give it a voice of its own.

No description
No description

STORY

The NRW Forum Wirtschaft und KulturorForum NRW is a museum in Düsseldorf, the state capital of North Rhine-Westphalia, Germany. The museum doesn’t own a collection. Instead it offers home to ever changing exhibitions of contemporary art. This grid and the (lack of) color are the only constant in the design, everything else changes according to the content. It allows the design to be classical, modern, playful or experimental and able to adapt to the featured art, time and trends.

For instance, this means that the logo will change with the exhibitions, as well as the typography. The concept works throughout printed matter, real exhibition space and also online where every refresh changes the look and feel. And just as a blank canvas can be interpreted in endless ways, we also use it to inspire visitors to the forum with a few playful things which offer different interpretations to what is usually perceived

No description
No description
No description
No description

ALSO CHECK OUT THE NRW-FORUM 2018 CAMPAIGN

 

No description
No description
No description
Range of business cards for every situation. The backs double as diy paper planes, todo and shopping lists
No description
No description
No description
Press map which comes with a set of stickers of the exhibition to personalize your map
No description
No description
"Mother, Father, Child, Animal friend"
No description
No description
"No toasters please"
No description
Directions to exhibitions, rome, your childhood and finding your own way.
No description
"Corner"
No description
"Jacket, bikini, bicycle"
No description
"Free"
No description
MUSEUM UNIFORM - STAFF WERE ALLOWED TO CHOOSE THEIR TITLE
No description
No description
No description
No description
"God"
No description
No description
No description
Kissing zone
No description
Dance floor
No description
room for discussion
No description
No description
No description
No description
FAQ
84. Is there life after death? 
FAQ
84. Is there life after death? 

Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.

READ OUR FAQ