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celebrating all life
(in a subtle way)

Problem:

The museum of Naturalis Biodiversity Center is open again and there’s more to see than ever before. After the grand re-opening everyone is aware of the first fact, but what exactly there is to discover remains a mystery to many. How do we get kids, parents, grandparents, students and everyone else excited to explore the new Naturalis this autumn?

Solution:

The brand new Naturalis museum and its collection are utterly amazing and vast, but celebrating that is something we prefer to keep subtle. That’s why, in the new campaign, the 42 million objects of the collection throw their own little party. 

Creative:

Because in just one campaign we can’t place the whole Naturalis collection in the spotlight, we’ve selected the happiest, most expressive ones. These plants, animals, bacteria, and minerals accompany interesting facts about the museum with a large gesture, a scream, or simply just their quirky character – a grand hoorah in a way that only a goat, an amoeba or a dinosaur can say it. 

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