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I AMSTERDAM

Most city campaigns draw attention to buildings, history, or other cultural highlights. The city of Amsterdam, however, wanted a different approach. ‘I Amsterdam’ was the result: a city identity campaign that celebrated Amsterdam’s citizens in all their diversity. The campaign included a gigantic three-dimensional version of the logo on the renowned Museumplein. Here, it’s become another Amsterdam monument, with visitors photographing themselves with the letters.

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Timberland
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Timberland
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