No description

GO TO THE MOVIES

Problem

The Covid-19 pandemic brought a lot of industries to a halt, and cinemas were not spared. Now that the lockdown in the Netherlands is relieved, new movies are released and cinemas are reopening, only one thing is missing in Dutch cinemas: visitors looking to swap their living rooms for the soft plush of the cinema.

Solution

To invite Dutch cinephiles back into their natural habitat, the campaign highlights the pains of home cinema, making the real thing all the more appealing: ganaardefilm.nl (gotothemovies.nl).

Creative

The campaign, consisting of two (cinema and TV) commercials, a social campaign and a website, shows some of the Netherlands’ most famous actors in the middle of their scenes, when they are abruptly disturbed in their play by an incoming drone or the downstairs neighbours’ barbecue smoke. The underlying message is clear: only in cinemas, you get to experience a movie to the fullest. 

Want to know more, or ask us something?

KesselsKramer invites you to

Sign up to our new newsletter for new work, ideas, thoughts, feelings and the odd rumour.

Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.

  • This field is for validation purposes and should be left unchanged.
+
NEWSLETTER
+
NEWSLETTER

Subscribe to our newsletter