This year, 8.6 million Dutch citizens will receive an invitation to do declare their income taxes for the year 2016. And thanks to De Belastingdienst, that declaration is more easier than ever, with more pre-filled data than before. Still, it’s very important that the taxpayer reviews his or her data carefully, because De Belastingdienst doesn’t know everything.
So, check carefully! And exactly around this message, KesselsKramer developed the campaign for 2017, carried out in TVC, radio, out-of-home advertising and various online media.