KesselsKramer developed a new campaign for Dutch foundation WOMEN Inc., whose mission is to increase opportunities for women in the Netherlands. As of 2013, WOMEN Inc. decided to focus on a theme vitally important to women: the pay gap between genders.
To draw attention to this, KesselsKramer produced posters calling attention to the fact that men earn 300,000 euros more than women over the course of a lifetime. Click here to view the work.
New campaign for WOMEN Inc.
31 March 2014 Permalink