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Throwing away your trash
how hard can it be?

2016

The students of Koning Willem I College seem to have some difficulties with throwing away their trash. They litter all over campus. So we presented them with a series of new trash cans and a challenge. Because throwing away your trash, how hard can it be?

The campaign features posters and 5 video’s that are shown in school and around the campus. We challenge the students to enter a contest with their personal video. Because we know they can do better!

On July 7th 2016, the campaign was also featured in the NOS ‘zomercolumn’ (in Dutch).

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MORE KONING WILLEM I COLLEGE

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Identity & branding
FAQ
84. Is there life after death? 
FAQ
84. Is there life after death? 

Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.

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