WHERE IS MY €300.000?

Question :

There is a pay gap between genders – how can we persuade those in charge to reduce or cancel that gap?

Answer:

Make it tangible by showing women how much money they’re losing and call on Dutch politicians to place the pay gap between genders on the political agenda.

No description
No description

The pay gap between working men and women in the Netherlands is 18.5%. Women in their twenties should become aware of this before it starts to affect them throughout their career. Yet it remains an abstract topic until made relatable and personal.

Therefore, instead of percentages, this campaign illustrates how much women miss in their entire career: “Where is my €300,000?”

Young women were invited to take an online test to find out how much they risk missing out on during their lifetime, and which decisions can help them steer clear of the gap.

A bath filled with €300,000 was taken to parliament in The Hague. Ministers were asked to literally bathe in the wage gap to feel the size of the problem.

With a minimal media budget, over 30,000 women took the test; TV and news media reported on the topic, and a new bill on equal pay was passed through parliament in 2015.

No description
No description

ONLINE FILM WITH TOREN C

ONLINE TEST

No description
No description
No description
No description
No description
No description
No description
No description

MONEY BATH STUNT

No description
No description
Fresh
Iedereen doet wat
Fresh
Iedereen doet wat
No description
MORE