Hans Brinker
It Can't Get Any Worse

For this campaign we use the ‘before and after’ effect to show minor adjustments in decor while promising visitors that everyone at the Brinker Hotel knows that it can’t get any worse, but that they all will do their best.

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To illustrate the improvements undertaken by the Brinker Hotel staff and employees, a television commercial shows a Brinker upgrade in action. A pair of pink-gloved hands grabs a dirty and soiled bed pillow and flips it over to its whiter side to present a more welcoming bed. Simple, budget and professional.

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