CITIZENM HOTEL DELIGHT

citizenM hotels are positioned as the most human hotel, designed around the modern traveller. To capitalise on the talk of the least human technology, AI, disrupting all industries we created a film highlighting what the luxury hotel experience looked like if it were left to AI.


Created in conjunction with avant garde AI creator, AI Sam, we believe this to be the first genuine film made using entirely ai-generated visuals and sound for a real brand.


With zero spend the film was picked up widely by both industry and consumer press, who reacted positively to the challenging, and brave nature of the work.