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Amsterdam sleeps here

Get to know Amsterdam through the citizens that live there.

citizenM have a new member of their family – citizenM Amsterdam Amstel, their 3rd hotel in the brand’s hometown and the most central one to date.

To celebrate their homecoming, we wanted to honour the people that give Amsterdam its special personality.

We collaborated with local photographer, Lois Cohen, to get under the skin of the groups that have become synonymous with some iconic neighbourhoods.

The series of portraits appeared in large format digital billboards across the Dutch capital, and in citizenM’s social introduction to their new Dutch home.

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Jordaan barowners
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Noord Youth
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Oost chefs
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Reguliers LGBTQ+
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Centrum bouncers
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De Dam statues
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Vondelpark Skaters
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West artists
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Zuid businesswomen
FAQ
84. Is there life after death? 
FAQ
84. Is there life after death? 

Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.

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