TECHNOLOGY IS EVERYWHERE

PROBLEM
NEMO Science Museum has a new floor about technology. But nowadays technology has become so obvious, we barely notice it. So how do we show people that technology is everywhere?



SOLUTION
By making all technology in our daily lives disappear, the campaign raises the question: where would we be without it?

CREATIVE
In three everyday settings, all technology was painted the same color as the background, resulting in images that make you look twice. This way you realise that technology is everywhere, as long as you pay attention.