AN EXTRAORDINARY AVERAGE PERSON

Problem

In the new NEMO ‘Humania’ exhibition you can discover how extraordinary people really are from a scientific perspective. But how can we still celebrate people in a special way if this is now done by every bank, insurance or telecom company?

Solution

By bringing the idiom of ’The Average Person’ to life as an absurd 3D collage we introduce a vehicle that everyone can relate to.

Creative

In the campaign we see The Average Person as a character, but the text nevertheless speaks for a whole group of people. In this way, every fact about the average person holds a double meaning. The campaign follows a modular structure; in total there are 14 facts about the average person, each animated into a scene that can repeat continuously. Together these consecutive loops form one long film, and 4 consecutive loops form a TVC, 3 online pre-rolls and various social videos respectively. Each loop is also a GIF generating 14 unique social posts and banners. Still images of those loops form an outdoor and print campaign.