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A 15% WAGE GAP IS
100% ABSURD

PROBLEM

Women in the Netherlands still earn 15% less than their male counterparts. This doesn’t only seem almost impossible to believe; the majority of Dutch CEO’s and HR managers indeed do not believe it. How can we make this important group part of the solution, instead of the problem?

solution

A social campaign specifically targeted at employers tackles this ignorance by emphasizing how bizarre a wage gap is. Online films, GIFs and other assets show women in work-related settings getting 15% less coffee, 15% less lunch, 15% less working material or even 15% less presentation time. It’s all as ridiculous as 15% less money for the same job.

 

creative

Film and photography explain and illustrate the problem with a dry sense of humour. A colourful, but typical office environment and classic office sounds emphasise the bizarreness of the scenes all the more.

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