Since 2013, KesselsKramer helps the Kinderboekenweek promote itself. This year, after 5 years of different themes and different visual styles, CPNB (the Dutch organisation that promotes reading and organises the Kinderboekenweek) asked for something more – something more of the same, to be exact. As of 2018 the CPNB wants all their events to become part of a visual family. All events they organise must have a recognisable house style and, ideally, all these new house styles also share several elements, to make very clear that they belong together.
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