Outside is for everyone

Problem:


Bever is often perceived as a very specialized shop only for outdoor professionals. This is partly true because Bever really is the place to go for gear freaks and outdoorsy people. But how can we show everyone else that Bever offers the best outdoor products and services on every level, from first-time runners up to hardcore climbers?


Solution:


By explaining that the outside, and in turn Bever, is really for everyone. Outside doesn't care if you are a hardcore-hiker, trail runner, or any other outdoor fanatic. It’s for whoever feels like walking, running, swimming, or cycling. Outside is here to enjoy, and has something to offer to everyone.

Creative: 


We show what the outdoors means to a variety of people, by asking them why they are outside. We join them in their run, hike, or climbing session, and listen to their answers. Their different replies make for a social component of the campaign that provides a refreshing and honest take on the outside