Zo, nu eerst zoeken naar een Bavaria Paaskrat.

Bavaria beer was famous and widely available in the province of Brabant, but less so in the rest of The Netherlands. A distribution strategy was used in the communication – soon the whole country would enjoy their beer. During Easter, the traditional search for eggs was changed into a more desirable one for beerlovers everywhere – a hunt for blue crates of Bavaria, thousands of which were hidden throughout the country.