ADD COLOR

PROBLEM
With the holiday season approaching, everyone looks forward to spending time with their family. But how can STABILO encourage people to have a little fun with their products, instead of spending all their time on dull Christmas traditions and obligatory family moments?

SOLUTION
By adding color to one of the dullest traditions—from a child’s perspective—of all: the family portrait. This becomes the visual vehicle of a social media campaign, showing that your Chistmass holidays can be different, more fun, and more colorful. With STABILO.

CREATIVE






















There’s more to families than meets the eye. No matter how perfect a family may appear, there are always hidden dynamics, obsessions, relationships, and imperfections beneath the surface. We asked several illustrators to bring these to life using one of four STABILO hero products.