On social media, everyone is bombarded with clichéd images of the great outdoors. Outdoor brands have been trying to seduce consumers with similar epic clichés for decades. People think you go outside because of the beautiful and/or adventurous things you can see and do there. In order to increase the target group and lower the threshold for them to get outside, how can we show them that the great outdoors has so much more to offer than the old clichés?
Inspire everyone to get outdoors by showing them that the greatest impact it has on you is between your ears.
‘Outside happens on the inside’ shows that it is indeed very beautiful outdoors; that you can indeed see beautiful things and certainly do great things. Furthermore, past the beauty of it all, being outside also enables you to clear your mind, organise your thoughts, recharge, feel free and much more. Thanks to the modular design of the campaign – all images are interchangeable – the creative work can easily be tailored to every target group via all types of (social) media.