In print communication, Ben also focuses on the intimate moments of human beings and their world –even when you are alone, you can always be in touch.

Most mobile phone providers forget that people have lives of their own and are not just out there waiting to subscribe to a new network programme or buy a new and advanced handset. A print campaign from Ben shows people out in nature, exploring nature and having a life beyond mobile phones, even though they can use their Ben phone anytime.