WELCOME TO THE LAND OF KING WILLEM I

Problem


The Koning Willem I College (King Willem I College) is much more than just a school. It’s a unique place with its own restaurant, garage, hairdresser, bank, theatre and supermarket where 13.000 students learn by doing. How do you give such a place an identity that fits its massive and diverse achievements, and hands-on mentality?


Solution


Through embracing the royal name, we acknowledged that King Willem I College is indeed more than a school by positioning it as an unbounded ‘country’ with 13.000 citizens of honour who can do everything and anything they set their minds on.

Creative


KesselsKramer developed a new identity that contains a new logo, graphic style, an image bank, a website, an app and a promotional brand film. The identity has been extended to smaller sub campaigns, for example, encouraging students to throw their trash in the bin.