Starting Parties Since 1749

Global campaign for J&B Whisky, which celebrates the brand’s rich history. Shot by Jeff Riedel, celebrated photographer of iconic HBO work, each image features partygoers at a bar in a time travel through different pivotal eras – from the 18th century, through the 1920s and on to the 1960s. A final shot features a mash up of all historic moments in one.