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A UNIQUE MARRIAGE OF TWO FINE ART MUSEUMS.

Problem

How can we merge two museums with extremely different collections under one visual identity without alienating their respective audiences?

Solution

Position the new Frans Hals Museum as a place where opposites meet in terms of art and people. This lends more meaning and relevance to both collections – the Frans Hals Museum is known for its old masters from the Dutch ‘Golden Age’, De Hallen for its collection of contemporary art – and appeals a wider group of people than the sum of their own original audiences.

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Creative

The concept comes to life in a colourful way when collections blend into each other in exhibitions, but also in every single detail in and around the museum.

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