Experience Greater
Problem
Among the many cultural options available, opera and ballet are rarely the obvious first choice. Yet they can offer something other forms of entertainment cannot. How to inspire a new audience to discover what makes Nationale Opera & Ballet so extraordinary?
Solution
Every performance at Nationale Opera & Ballet is made with immense dedication, discipline, and attention to detail. That’s what makes it so much more than just another night out, it’s an experience that strives for greatness in everything. This brand campaign positions Nationale Opera & Ballet as something to turn to when you are ready to “Experience Greater”.
CREATIVE
The campaign showcases that greatness can be found in the smallest details. From perfectly constructed costumes, to years of practicing one dance move, to sweat running down your body. These extreme close-up photographs were shown on large media, such as giant screens, columns and XL posters.
