How can a health insurer extend beyond its core task of ‘cashing premiums and paying claims’ towards improving the lives of its customers?
Adopt a holistic view on health and use communication to invest in the healthy lives of policyholders.
ONVZ is a not-for-profit health insurer. It has no external shareholders to pay dividends to. What would then be the most sensible way to reinvest profits in the long run?
By investing in the health of its policyholders, whether they are ill or not.
In a series of short documentaries, ONVZ travelled the world to search for the secret to a healthy life. (Spoiler: there is not one secret.) Amongst others, an Alzheimer patient, centenarians in Sardinia and anti-aging researcher Aubrey de Grey share their views and experiences on the concept of health.
ONVZ continues to help their policy holders (who they call members) to lead healthy lives through various initiatives like the publication of their Health Guide, innovative collaborations with partners like Philips and the annual award they hand out for the Best Healthcare Idea of the Netherlands.