THE QUEST FOR AVERAGE JOE.

What is normal and who decides?

Niet Normaal in Beurs van Berlage, Amsterdam, 2010, aimed at uncovering normalization strategies in western society and its various technologies. It aimed for an inclusive, pluralistic society and offered the floor to a large diversity of artists without labelling them before they were allowed to speak.

Themes such as social engineering and perfection, standard and difference as commodities, and the intertwinement of humans and technology were viewed from all sides.

KesselsKramer created a campaign that questioned what is normal and what is not.

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