MTV music awards in Japan

KesselsKramer worked with MTV to produce two campaigns for the MTV music awards in Japan. In one, a strange creature called the eyedoll was created, and fans were asked to look for it in the urban sprawl of Japan. In the second campaign, music fans were crossed with musical instruments as a metaphor for the obsessive, all-consuming power of music.

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Iedereen doet wat
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Iedereen doet wat
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