Every November the Netherlands celebrates reading. For 31 days in a row, you can pick up a free book in all libraries throughout the country.
The theme of Nederland Leest changes every year, the book that’s published is always connected to it. This year’s theme is ‘food’. As this is a theme too diverse to find only one story about, the CPNB decided to move away from its own beaten path and create a completely new book, consisting of five different stories and articles written by five different authors.
KesselsKramer got to develop the book, the book cover, the campaign, the title of the book and the campaign slogan. Since this is quite a lot, we took some tasks together, and divided others. The title of the book equals the main campaign slogan: ‘Je bent wat je leest’ (‘You are what you read’). The book comes with five different covers, each one featuring a dish, which represents one of the five stories or articles written for it. These five covers make up for the campaign image. Doesn’t that look delicious?
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