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citizenMovement

citizenMovement is the charity from citizenM.

The initiative has one simple goal: to help make the world more mobile.

It’s a cause that’s embedded in the hotel’s DNA — the ‘M’ in citizenM stands for ‘mobile’.

Whether it’s helping those who face mobility challenges, improving access to remote amenities in developing nations, or encouraging movement as a vehicle to greater health, citizenMovement empowers mobile citizens to help others to be more mobile, too.

KesselsKramer worked on the brand inception, naming and identity, as well as roll-out communication.

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