Boston is a city that’s mad for sport, always ready to celebrate the achievements of their teams. As citizenM is a hotel that welcomes everyone, for the opening in Boston we decided share this glory with the other teams of Boston, the unsung heroes: nurses, tutors, firefighters or community volunteers.
Finlay MacKay created a series of portraits championing Boston’s remarkable team workers:
Firefighters from the region; fishermen and women who supply Boston’s restaurants; Marathon runners & bomb survivors; soup kitchen volunteers; healthcare workers, even a hospital clown; educators; and finally, the cogs in the wheel of local sports, referees.
The facade of citizenM was wrapped in a giant mural celebrating this team of teams.
Welcome to the citizens of Boston, the city’s unsung heroes.