Boston is a city that’s mad for sport, always ready to celebrate the achievements of their teams. As citizenM is a hotel that welcomes everyone, for the opening in Boston we decided share this glory with the other teams of Boston, the unsung heroes: nurses, tutors, firefighters or community volunteers.
Finlay MacKay created a series of portraits championing Boston’s remarkable team workers:
Firefighters from the region; fishermen and women who supply Boston’s restaurants; Marathon runners & bomb survivors; soup kitchen volunteers; healthcare workers, even a hospital clown; educators; and finally, the cogs in the wheel of local sports, referees.
The facade of citizenM was wrapped in a giant mural celebrating this team of teams.
Welcome to the citizens of Boston, the city’s unsung heroes.
Have a similar project, problem or communication-need laying about? Would you like us to help? Or, simply like the look of our work and want to know more, get in contact below.
Stay up to date
Sign up to our new newsletter for new work, ideas, thoughts, feelings and the odd rumour.