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Bol.com

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Bol.com is Bertelsmann Online, a music, book, DVD, video game and entertainment store. Bol also means slightly large, round and chubby in Dutch which translates into a campaign starring the online store’s larger than life employees. In order to maximize name recognition and awareness for this all-access service in the Netherlands, a print and television campaign focuses on the slightly round, ball-like employees.

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