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Bol.com

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Bol.com is Bertelsmann Online, a music, book, DVD, video game and entertainment store. Bol also means slightly large, round and chubby in Dutch which translates into a campaign starring the online store’s larger than life employees. In order to maximize name recognition and awareness for this all-access service in the Netherlands, a print and television campaign focuses on the slightly round, ball-like employees.

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FAQ
84. Is there life after death? 
FAQ
84. Is there life after death? 

Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.

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