How can we stop men and women being treated differently and stereotypically in the media and society?
Confront the public with examples of our narrow perspective to create awareness and thus encourage a wider view.
Everybody conforms to stereotyping, often without knowing it. As a man you might feel you need to be the sole provider for your family. As a woman you might think its normal to be judged on the way you look.
This constantly affirmed typecasting influences the way we see the world and limits our view.
Beperkt Zicht (Limited View) is a multi-year campaign. The first edition aims at the media. It calls upon the public to share Limited View examples using #BeperktZicht. Existing headlines from national newspapers are flipped, making them about men instead of women. The confronting results urge the viewer to see the difference between the way men and women are portrayed.
The second edition shows the public that everyone has a Limited View, not just the media. If people don’t actively do something about (subconscious) stereotypes, they automatically become part of the problem. Riddles make people aware of their own stereotypical view. This confrontation is the first step to awareness and eventually to change.