Every day the doctor’s office is filled with a variety of people, ranging from men and women to gays, cisgenders and transsexuals. They all visit their doctors in search of health care that fits their needs, yet due to shame and ignorance not everyone gets what they need. This often leads to delayed or wrong diagnoses, or no diagnosis at all.
To tackle that problem, KesselsKramer created a campaign for WOMEN Inc., Rutgers and COC, united in AGOM (the Alliance for Fitting Care), that opens up the doctor’s office for topics related to sexuality and gender: ‘Komt een mens bij de dokter’.
This central slogan plays with a common opening line from Dutch jokes, while adding an extra layer; we may visit our doctor to help us with health problems related to being gay, pansexual or in another way deviating from heteronormativity, yet at the end of the day, we all sit there as human beings. And we all deserve to be treated that way.