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Museum Naturalis closes its doors for renovation.

2018

NATURALIS IS CLOSED

Just like a caterpillar that retreats to turn itself into a butterfly, or a squirrel that hibernates to wake up like new in the summer, biodiversity museum Naturalis in Leiden is closing for a thorough renovation.

As an announcement KesselsKramer developed a small campaign. In it a crab burrows itself, a hedgehog curls up into a ball and an owl disappears into its hole as a metaphor for the closing of the public museum.

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"Naturalis is closed"
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"Naturalis is closed"
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Fresh
Timberland
Fresh
Timberland
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