No description

Museum Naturalis closes its doors for renovation.

2018

NATURALIS IS CLOSED

Just like a caterpillar that retreats to turn itself into a butterfly, or a squirrel that hibernates to wake up like new in the summer, biodiversity museum Naturalis in Leiden is closing for a thorough renovation.

As an announcement KesselsKramer developed a small campaign. In it a crab burrows itself, a hedgehog curls up into a ball and an owl disappears into its hole as a metaphor for the closing of the public museum.

No description
No description
"Naturalis is closed"
No description
"Naturalis is closed"
No description

More truth
Advertising is unhealthy
More truth
Advertising is unhealthy
Show me more