Art is for You was created for The Museum of Contemporary Art, Los Angeles to democratize art and draw a mass audience into the museum. We repositioned the museum by giving artists and members a voice and leveraged their opinions and art to communicate the message: Art is for you.
A video installation at MOCA collected the thoughts of renowned artists and visitors on their most personal experiences with contemporary art. Hundreds of hours were collected and became content for the campaign.
A photo installation was built within the MOCA Grand entrance showcasing artist and visitor participants.