Cybercrime is a complex and growing problem. How can we make people take the necessary preventive measures?
Make the elusive threat concrete and give clear suggestions on what to do to prevent cybercrime.
Cybercrime is a huge problem, growing together with our increasingly digital lives. It knows many different guises and is labelled with incomprehensible technical terms.
How do you simplify such a complex and abstract subject and turn it into something specific and urgent? By portraying the digital threat as something tangible in a familiar daily setting. And by giving the audience a simple call to action while offering smart suggestions on what to do to prevent cybercrime.
The campaign was mainly visible on Facebook, Twitter and Snapchat and exceeded benchmark results on all levels; awareness, attitude, behaviour and appreciation.