‘Kempen Capital Management’ and ‘Kempen & Co merchant bank’ will from now on be known simply as ‘Kempen’. Besides a new name and visual identity Kempen has been on the look out for a whole new brand identity. To keep things as Kempen as possible, KesselsKramer has conducted a series of interviews with large groups of employees, which eventually resulted in ‘Turning dedication into value’ as the core of the brand’s positioning.
Together with visual artists Van Santen & Bolleurs, KesselsKramer created a new self explanatory—yet playful visual communication style. And we’ve come up with a dynamic copy construct with which the images seem to merge perfectly. The images form the basis for the new website, designed and built by TamTam and a whole new brand film animated by Bas Mooij and sound designed by Recsound (Melcher Meirmans).
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.