To promote Het Parool, the Amsterdam newspaper, an outdoor campaign is created making posters with the newspaper’s delivery people. The posters hung in the specific neighbour-hoods where each of the delivery people delivered Het Parool. The campaign makes heroes out of its subjects to honour those who deliver the news to the city of Amsterdam.
Het Parool is the Amsterdam newspaper for which KesselsKramer not only made advertising but also created editorials and combined the two elements into thoughtful and relevant communication. On the day after the death of Princess Diana, the cover of the PS, the tabloid insert in Het Parool, would carry the image of Diana. For this, the cover was created and designed by KesselsKramer as was the poster that ran for one day featuring a photographic negative of Diana as her pursuit by paparazzi was instrumental in her demise.
Het Parool celebrated Johan Cruijff’s Birthday with a limited edition T-shirt in Ajax colours to honour one of Amsterdam’s most famous and beloved heroes.
KesselsKramer also developed an identity for the Amsterdam newspaper, in collaboration with Soda design.