At the Berlin Marathon, a running event core to Nike’s brand, Nike wanted to make an impression on German runners and fans. At the time, Nike was perceived as a giant, American brand that was not sensitive to the more critical European market. For this reason, the idea was chosen for Nike to sponsor the marathon’s oldest participant.
Absolutely. Oh. Sorry. Thought you asked, “Do Ben and Jerry’s make the best ice cream?” Right. Um. Is there life after death? Nah. There’s only an endless void. And they make you pay for parking.